The countdown is now on to the 2018 UCI Road World Championships in Innsbruck-Tirol, the biggest summer sports event ever to take place in the Tirol region. To promote the World Championships among fans of cycling both in Austria and around the world, the regional tourism board Tirol Werbung has come up with a special idea: the Gran Fondo Team Tirol. This team of cyclists will spread the message of the 2018 UCI Road World Championships with plenty of fun and enthusiasm at many mass-participation cycling events in the run-up to the World Championships.
What are gran fondos?
Gran fondos are national and international cycling events with a race-like character but open to all. They are often held on the same courses as major professional races. The largest and most famous gran fondos have thousands of participants. One of the most well-known such events in the world is without a doubt the Ötztal Bike Marathon, while others include the Nove Colli, the Maratona dles Dolomites in Italy, Ride London-Surrey and the Hamburg Cyclassics with over 20,000 riders.
What is the Gran Fondo Team Tirol?
Certainly not a racing team! The main aim of the event is to raise interest in the 2018 UCI Road World Championships in the cycling community both in Austria and around the world. As well as performing on the road, the team will be an ambassador for the 2018 UCI Road World Championships through its communication skills and expertise on the 2018 World Championships in Innsbruck-Tirol.